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2010/07/03

Kick-Start Your Online Business by Marketing eBooks - By Luke Hiller

If you are looking for a product to sell on the internet, you can start by marketing eBooks. eBooks are digital information products or files that can be downloaded instantly, on the internet. You can get eBooks to sell as products by creating your own or selling for others, that is you become an affiliate (affiliates earn commissions/fees by selling for others on the internet).

To make money online, you will promote your eBooks on available ad media on the internet. If you are on a shoe-string budget, you may want to start your promotions with free advertising methods/media like article marketing, video marketing, viral marketing and social bookmarking.

As a product owner, you will need to create the ads and content you will need, for the promotions of your eBooks, and if you have set up an affiliate program for others to sell for you, you will also have to create the ads and content for your affiliates to use for the promotions of your eBooks too.

As an affiliate, for marketing eBooks, you may get an ad/content to use for the different ad media you may want to use for promoting the eBooks you choose to sell, from the product owner.

Article marketing is the act of using articles to market and promote your eBooks. You will use keywords related to your niche to create targeted and relevant articles, you can post to other websites allowing you to post your articles for free on their sites on the internet.

Video marketing is the use of videos for promoting your eBooks. You can create videos and post them on free video websites like Youtube to drive traffic to your website or product.

Viral marketing involves encouraging people to pass your messages along to others. This is most commonly done with the use of free eBooks containing links to your website or product.

Social bookmarking is the act of bookmarking web pages on social bookmarking sites. To promote your eBooks then, you can create content on your own website and bookmark them on the social bookmarking sites too.

Whether you are an affiliate or merchant, you will need to create the content (articles, web content, video and eBooks) you will need to use to promote the eBooks you sell, through these advertising methods/media.

You should also create targeted content on all the media you use (not only targeted articles), for your promotions. You can do this by getting keywords (or search terms) related to your niche through the use of a keyword tool like Google AdWord Keyword Tool and use them in the headlines, body text, and descriptions of the content you created for these media. Doing this will help you to get better search engine ranking on the internet.

You should also track the results you are getting from each one of these medium, you can use a free software like the Google Web Analytics software to do this. Tracking your results will help you to know what is working for you.

Luke Hiller is a Returned Peace Corps Volunteer who loves to travel. The key to making money from what you know, whether it be sports, music, travel, art, cars, etc is marketing it in eBook format. By far the greatest job ever! For more tips on creating and marketing eBooks visit http://creatingandmarketingebooks.com

Article Source: http://EzineArticles.com/?expert=Luke_Hiller

Promoting Your Business Through eBooks is a Good Idea - By Sans Anjay Platinum Quality Author

Many people will ask the question about writing ebooks "Is this a good idea?" The answer to this is yes it is a good idea to use to promote your business. The problem that lies here is the fact that you have to be original when using your ebook to promote your business. The fact remains that if you write an ebook to promote your business, you need to check out your competition so to speak. Most ebooks out on the market promoting business can be poorly written and visualized.

If you want to promote your business, you should seriously consider writing an ebook. However, in order for your ebook to be truly successful, you need for it to contain quality content. Content is king and if your content is less than stellar, your business could be the loser - as it will reflect poorly on your business. Writing clear, easy to read and engaging content is the best way to promote your business that there ever was. There are many different tools that can help with the creation of your ebook, but a thorough knowledge about the subject and a unique voice will sell like hotcakes.

Establishing yourself as an authority on your business is one way to really make your business grow by using ebooks. You will also need to check out what others may be writing in order to compare notes. To write an ebook is not that hard. You have to remember who your audience is and what you are promoting at the same time. Engaging your reader will keep them reading and more likely to check your business out. Now if you happen to stink at writing promotional material then a freelance copywriter may be your best option as they know SEO and how to use it to the advantage of selling your ebook. This is another option that you may want to look at if you do not feel comfortable writing the content on your own.

The more that you can engage the reader, inform them and make them think, the more likely that you will be getting more business. It is just that simple. When you write an ebook, it is to inform, provoke, entertain and provide knowledge that they simply do not have about your business and why it is in their best interest to patronize your business. This is the most effective use of promotion that there is. These ebooks do not cost much to produce and can be sold easily on your current site. This is an accepted form of promotion and one that many different people are making use of to the growth and prosperity of their business.

Most ebooks are in PDF format and there are many different programs that are available to help you write an ebook about your business. There are also ebook compilers that can turn material into a good and secure ebook for you to promote your business easily.

To learn more about writing and publishing ebooks, visit the Ebook Publishing Software website, where you will find informative articles on everything from how to organize your ebook to the best ebook cover software options.

Article Source: http://EzineArticles.com/?expert=Sans_Anjay


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